Guides, education, and notes on perfumery.
Pakistan's summer is brutal on perfume. Here is our 2026 guide to which fragrance families actually survive the heat, which fade by mid-day, and what to apply for all-day wear in 40°C weather.
Read article →A plain-language glossary of perfume terms used across our catalogue — oud, attar, sillage, longevity, eau de parfum, base notes, and more. Read this once and every product page will make sense.
Read article →Every great perfume is structured like a story — with an opening, a middle, and an ending. Here is what top, heart, and base notes actually mean, and how to read a fragrance pyramid like a pro.
Read article →EDP, EDT, EDC, parfum — the labels are confusing and the prices vary wildly. Here is a clear breakdown of what these terms actually mean, and how to pick the right one for you.
Read article →Tired of perfumes that vanish by lunchtime? Here is a practical, no-fluff guide to picking fragrances that actually last — covering concentration, notes, skin type, and how to test properly.
Read article →Oud is the beating heart of eastern perfumery. Here is our honest 2026 guide to choosing a real, long-lasting oud fragrance in Pakistan — what to look for, what to avoid, and why quality matters.
Read article →